Growth for DTC lifestyle brands
A full funnel approach to grow your brand with a focus on Facebook, Instagram & Tiktok ads.
I work as a fractional/in-house media buyer and partner with few brands at a time to scale your paid ads working closely with in-house creative teams.
I’ve worked at 2 of the fastest growing DTC brands in Canada - Knix & Mejuri, managing millions in Ad spend and partnered closely with Meta reps. Ideal fit is with brands doing $1MM - $20MM in yearly revenue.
Meta Certified Business Partner
Meta Certified Business Partner
WORK WITH ME
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WORK WITH ME ⋆
ABOUT ME
I have managed over 15 shopify plus stores across North America. Spending over $20 million in Ad spend over 5 years.
Verticals include:
Jewelry, Fashion, Apparel, Footwear, Swim
Additional Expertise:
Tiktok ads - Agency account
Non Branded Google Ads - Youtube for action, Google shopping & Search
Email - nurture and funnel optimization - Klaviyo expert
Shopify store optimization - Pop-ups, Marketing Apps & SEO best practices
Connect with me : Linkedin
SONIC GROWTH ON YOUTUBE
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SONIC GROWTH ON YOUTUBE ⋆
WORKED WITH
NYUD Swim
Tkees
Rhode
Dean Davidson
Tuft + Paw
Kits eyecare
NUMI
Dandylion
Oak + Fort
Baskits
CASE STUDIES
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CASE STUDIES ⋆
5 reasons why you shouldn't use Facebook ROAS as your north star metric.
Working with over 15+ brands and after spending over $20M+ on FB ads, many DTC ecommerce brands are still using ROAS as their primary KPI for success on Facebook. Here's why it can be a mistake and especially now post iOS 14.5.
BLACK FRIDAY AD STRATEGY
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BLACK FRIDAY AD STRATEGY *
“Everyone is a hero until they have proper exclusions in their top of funnel”
– Anonymous